(SMARTIEE) Strategic: Your advocacy cause reflects an important dimension of what you or your organisation is trying to achieve Measurable: It includes standards that helps people understand whether the goal has been met (by using numbers or defined qualities) Ambitious: It is challenging enough that achievement would mean significant progress Realistic: It’s not so challenging that it indicates a lack of thought about planning and resources. It is possible to track and the objective is worthy of the resources injected. Time-bound: It includes a clear deadline. Intersectional: Your advocacy brings marginalised people, particularly those most impacted, into processes, activities, and decision/policymaking in a way that shares power. Equitable: Your advocacy includes an element of fairness or justice that seeks to address systemic injustice, inequity, or oppression. Evolutionary: Consider whether you can evolve your advocacy over time? If so, how?