White Ribbon Australia is Australia’s only national, male led campaign to end men’s violence against women. The campaign works through primary prevention initiatives involving awareness raising and education, and programs with youth, schools, and workplaces and across the broader community.
Globally, White Ribbon is the world’s largest male-led movement to end men’s violence against women. Originating in Canada in 1991, White Ribbon is now active in more than 60 countries. White Ribbon began in Australia in 2003 as part of UNIFEM (now UN Women), formally becoming a Foundation in 2007.
White Ribbon Australia observes the International Day of the Elimination of Violence against Women, also known as White Ribbon Day, annually on November 25. White Ribbon Day signals the start of the 16 Days of Activism to Stop Violence against Women, which ends on Human Rights Day (December 10). But the campaign runs all year and is evident across the community through, for example, advertising and marketing campaigns such as Uncover Secrets, social media, community events and White Ribbon Night in July.